Hi! I’m Erica!
A Senior UX & Product Designer passionate about turning complex problems into intuitive, human-centered experiences. I bring ideas to life through thoughtful design, cross-functional collaboration, and AI-assisted exploration. Connect with me if you want to know more!
Design for real humans
I research deeply, listen carefully, and design specifically — because no one wants a “one-size-fits-all” experience
Solving complex problems with process & method
From discovery to delivery, I use structured UX processes to break down complex problems and rebuild them into clear, intuitive solutions.
Design beyond the interface
I collaborate closely with product and tech partners to shape features, workflows, and sometimes even strategy.
About me
View my resume
My projects
Unified calculator
Helping shoppers understand their true monthly cost — and helping dealers see what customers really need.
Schedule & Staff Management
Using store hours to automate staff availability — while letting managers adjust in real time — so every lead reaches someone who’s actually available.
Automated task management
Create tasks automatically with configurable rules. Keep workflows moving, reduce manual follow-ups, and help teams stay focused on what matters.